Call-Tracking Software for Online & Offline Campaigns
Did you know: Phone conversations are FULL of insights about your company and your campaigns. You can learn so much about where your new patients or customers are coming from as well as how your call conversations are converting to make you money. Increase the ROI from your campaign budgets.
This is simple. We will provide every detail to you – from tiny moments with each caller to top-level oversight across all campaigns you track.
Which Channels Can I use Call Tracking For?
We can provide you specific call-tracking numbers for each advertising channel you have. This is the best way to determine the performance level of all of your advertising efforts. Which of the following channels do you advertise in?
Online Call Tracking Opportunities
- Google Organic Search
- Google AdWords
- Social Media Channels
- Bing Organic Search
- Bing PPC
- and more.
Offline Call Tracking Opportunities
- Print Ads
How Does Call Tracking Work?
Start Here: Numbers
We have Tracking Numbers for the USA & Canada both
We can offer local numbers or Toll-Free Tracking Numbers
Your phone numbers can port to us in the USA & Canada
Almost There: Number Placements
Your tracking numbers can appear on your website very dynamically – we’ll show you how to do this below.
You can also place your number on any of your offline flyers, signs, commercials, or anything else.
You can provide the numbers allocated in our first step to your customers in ads, on social media, or anywhere else that brings customers to you.
Calls will begin coming in through the allocated phone numbers and we can begin tracking!
We can let you know which ads or sources are leading to the calls you’re getting. This way, you know where to spend your advertising budget moving forward.
As campaigns end, we can strip your tracking numbers.
If you add a new campaign, we will provide you with a new number and begin tracking!
How to: Display Tracking Numbers Dynamically
Once we quickly impart a few rules, the correct numbers will begin to show on all campaigns immediately.
You will begin getting calls. As they come in, they will be routed (and recorded!) according to the rules set forth.
You can login and listen to your calls so that you know who, you’re your team, is taking each call and which ones are converting into paid customers. Also, you will now know where your calls are coming from.
At Message Metric, we provide the ONLY call tracking software that can offer both marketing insights and customer service insights all in one. With Message Metric, you will enjoy a comprehensive picture of where your calls come from and what happens once these calls are received. You can also use this information to train new staff!
This call data is packaged into a whole gamut of reports that are clear, concise, and navigable. Each report can be filtered, exported, and scheduled so you get the insights you need, when you need them, and in a format you can use.
Filter your calls by:
- Staff Member
We will Track your Calls in a way that Lines Up with Your Campaigns
When the phone rings you have immediate data about the following:
- Caller’s Phone number
- Advertising channel that brought the call to you
- Time that the call came in
- Call duration
- PLUS! A complete recording of the call
Now Improved with Text Tracking!
Set Tracking Numbers
With these tracking numbers set up, you can receive and send out text messages to your customers using our software.
We can set up a notification system so you get an email or SMS to your phone when a trackable text comes in.
We can send custom automatic responses that will be sent out to your customer based on the content of his or her message to you – this is like having a personal assistant to take care of quick-answers for you.
Export reports that contain all messages back and forth with your customers. These logs can be used for staff improvement, outreach to new and existing customers, as well as to track your campaigns.
How will Call Tracking look for my business?
- Mike Calls The Tracking Number You Set Up
You’re a florist in Mike’s area. You have set up a paid ad. Mike’s wife is having a birthday and he needs flowers, fast!
Mike is taken to your website and calls the number specifically aggregated by us to track your AdWords campaign.
- We use intuitive routing to reach your team
When Mike calls, he reaches your employee, Gail, because of the rules we set up for this number. We can configure these individual settings to suit your needs. Gail & Mike speak about his needs. You know that your AdWords campaign has brought in a customer!
- You can review Mike’s experience
You can listen to the call between Gail and Mike. Did Mike buy his wife’s birthday flowers at your place? If he did, you can see what Gail did to convert Mike to a customer. If he didn’t, you may be able to use Gail’s call for tracking purposes or even reach out to Mike and earn his business.
- SNAG MORE Mikes FOR YOUR BUSINESS!
With Message Metric, you can follow along with conversion performance per-call, per-channel, per-ad, and per-keyword so you KNOW you’re spending your advertising budget in places that work for your business.