“I’ve just listened to several of these recordings. I want to vomit. I’ve lost so much money because of poor phone answering. What can I do?”
And actually this is the PG/censored version because well he was really mad and seriously has lost tens if not hundreds of thousands of dollars because of how bad his phones were answered. When the average customer who signs up with him is worth $8000 I believe it does not take too many wasted calls to make a grown man cry.
And while I am trying to be a bit funny about all this, so many businesses have this issue.
There is a quote:
“If you can not measure it, you can not improve it.” – Lord Kelvin
Well when it comes to how your phones are handled you have to track the lead source, record the conversation and note the outcome. Then you have measured it. Once you have done this you can review it, compare it to the ideal situation and then take action to improve it.