Depending on your business here are some perfect advertising platforms to use call tracking numbers:
- Street Signs
- PPC, all the way down to a keyword level.
- Business card
- Newspaper ads
- Youtube videos
- And Split testing all the above.
This is a basic list and there are of course more than one section for each of these campaigns. For example PPC can be Google Adwords, Yahoo/Bing/Microsoft Adcenter, Facebook Ads, Retargeting, Banner ads and more. Your website can have things like referral sources yelp, google organic, bing organic, yahoo organic and more. Newspaper ads, Billboards and other print ads should always be split tested and so you would do multiple numbers for each version of the ad in the same run.
You use these numbers to not only see the number of calls from the individual ad campaign source but also to track conversion rate by source. Why? You may get 100 calls from a flier and 0 conversions. You may get 10 calls from a post card but 10 conversions. You would rather the postcard is repeated than the flyer, if you are smart… but you can only be smart if you are tracking.
Bring your call tracking into the technology age and get measured ROI using Message Metric Call Tracking.